When Identifying our Target Audience for the Thriller Opening we will be creating, we had to do a little research as to what sort of people would watch our film.
We thought that our target audience would certainly consist of a male audience. We then came to the conclusion that it would be males between the age of 17-25 as these are the people we feel are more likely to go out and buy the film or go to the cinema with their mates and watch the film.
Classification-
When creating a film, you have to take into consideration the classification (age rating) of the film. This all depends on the content of the film e.g the violence, sexual content, the number of times certain swear words are said etc. This is all taken into consideration and the rating is chosen accordingly to match the British Board of Film Classification (BBFC).
So what are the BBFC?
These are the people that decide the rating all films created in Britain from the soppiest love story to a blood- curdling horror. They have criteria for each film rating and depending on the content of the film they rate the film appropriately. The BBFC officially decide the rating of the film following the guidelines set for each rating.
Here are the ratings and what makes them...what they are:
-Stands for UNIVERSAL. This rating is deemed suitable for 4 and above however there are children's programs suitable for children younger than 4.
-Mild language such as 'Bloody' and 'Bugger' can be used and the even milder use of 'damn' and 'hell'
-Characters in the film may kiss and sexual behavior may be implied
-Characters in the film may kiss and sexual behavior may be implied
-No illegal drugs are to be shown in a U
-Parental Guidence. Most of these films are suitable for a young audience however some may contain inappropriate themes for younger children.
-Mild bad language such as B**** and S*** can be used but the way it is used defines whether it is a PG or the next rating up. If
it is meant in an aggressive way and is repeatedly said at one time it may be considered a 12.
it is meant in an aggressive way and is repeatedly said at one time it may be considered a 12.
-smoking and drinking shall not be promoted and encouraged in a PG.
-Sexual references can be made but not shown full.
-no detailed violence is allowed. Blood is allowed but the cause of the injury is not permitted to be show in detail.
- drugs can be spoke of and shown but not focused upon unless it is an anti-drug film
or has an educational message that children over 8 will understand.
-no detailed violence is allowed. Blood is allowed but the cause of the injury is not permitted to be show in detail.
- drugs can be spoke of and shown but not focused upon unless it is an anti-drug film
or has an educational message that children over 8 will understand.
- bad language such as f*** can be used, however it cannot be frequent. moderate words such as B**** and T*** can be used.
-Aggressive racist and homophobic comments and language used is not accepted and will mean the film is classified higher.
-Sex can be briefly and discreetly shown.
-Comedy can be used to create crude comments and lesson the impact of the sexual content. Brief nudity allowed.
- violence can be shown but cannot be shown in detail.
- violence can be shown but cannot be shown in detail.
-Sexual violence can be implied but not shown in detail. (must be justified)
-Dangerous behavior can be shown but should not dwell.
-Drugs can be shown but not frequently.
Whats the difference between a 12A and 12?
12A follows the same rules as a 12, however this classification rating is for cinemas. The A stands for 'Accompanied' or 'Advisory' which applies to those younger than 12 who wish to see the film.
-15's are stronger than 12A's. Suitable for 15 and over.
-Strong violence
-frequent use of strong language such as f***
- sexual nudity is prominent.
-Strong verbal sexual content.
-brief scenes of sexual violence or verbal reference to sexual violence.
-racist or homophobic language or behavior
-scenes of drug taking
-scenes of drug taking
-Extremely strong language
-Frequent use of the 'F' word and use of very strong language such as the 'C' word.
Strong sexual activity and violence
-Strong horror
-Strong blood and gore
-Full nudity allowed as well as crude and explicit sex references.
-Extreme racist and homophobic language allowed
-drugs shown and used but not to be promoted.
- specialist category and a legally restricted classification for explicit materials.
-Only shown in specially licensed cinemas.
for more information visit British Board of Film Classification
and so after considering the rating rule of the BBFC, we've decided to rate our film a...
We then came up with a basic idea of what our target audience would be like.
Age: 16-25
Gender- Male
Ethnicity: White British
Income Levels: Students with casual jobs
Education: Sixth Form and University Students
Film Tastes: Thriller, Comedy, Horror, Action, Adventure
Class: Class DE of the classification system
Ways of viewing the film: Cinema, Internet Streaming (Love Film, Netflick, etc), DVD's if on offer in local supermarket.
Where would they find out about our film: You Tube (Trailers before video they are watching on you tube), TV adverts, When looking on cinema sites to see what film is on. Adverts at beginning of film in the cinema.
Similar Film Analysis
Now, here are two films below. Both of them are Thriller films with a similar age rating.
American Hustle and Oldboy support our target audience choice. Their main audience is male and around the age of 16- 25 which is what we chose as our target audience.
The classification of these two films are slightly different to our film in the way that their films are aimed at AB (higher working
class people).
Other than that our Target audiences are almost identical.For more examples of films and their audience viewing percentage click the link below.
Pearl and Dean's
The next post will be the TAP (Target audience profile) of someone likely to watch the thriller we are going to create. Using the research collected here, a typical target audience profile can be made.
