Thriller Film Pitch

So after our research about target audiences, openings to thrillers etc, we came up with our film idea. Once the idea was planned and we knew what the story line was going to be, it was time to pitch our idea to the dreaded studio executives to see what they thought of it. Here's how it went...




Evaluation
From watching our pitch back, I think our studio came across and confident and knew exactly what they were saying and going to be doing in order to create this film opening. 
Some people found the story line a little complex but once simplified, it was easy for them to grasp the concept of the film. 

When grilled by the executives about details of the film opening, to me as a group we answered them pretty well. None of the question asked were left unanswered and they made sense and gave the executives the answer they needed to understand the process of our film making. As a group when answering the questions, we didn't panic; one of us was bound to know the answer to each question as I feel we had planned the film with everything in mind.

Overall I think our pitch was clear and to the point with good responses to the questions thrown our way. 

Role of a Sound Editor

Pitch over. Now the film work begins. Something that might help us create the film and is a crucial part in creating the atmosphere of a thriller film...A SOUND EDITOR!

So what actually is a sound editor?

A creative professional in charge of selecting and assembling the sound recordings for a TV programme, Motion Picture or even Computer Games. This involves 

playing around, adjusting or recording over sounds created for the above.

Before sound...

All films were silent. No music, no talking and all that could be seen on screen was things like people getting on and off trains (the camera never moved). Someone famous for keeping silent through out a film was Charlie Chaplain. All his films are in silence...except when he gave in to sound in 1931 in the film City Lights for comical effect.

This all changed in 1927 when The Jazz Singer was released with synchronized dialogue and even diegetic music (Music produced by something on screen).

Since this, film and sound have progressed drastically. All sounds are recorded and manipulated to create atmosphere and set the mood of a film. One wrong sound can ruin a film!







Film companies go all out nowadays to make their film the best there ever is. With the development of sound, all different ideas have come about. Recently one new way of filming sound was in the musical 'Les Miserables' where all the sound and singing was live. Below is a video showing the process the sound editors had to go through in order for this idea to work:

Some key things to remember in sound editing are: 

• Dubbing- to remove the sound from an original film shot and replace it with edited sound that has been manipulated and edited to perfection. An example of this is musicals. In most film musicals, they dub the on screen sound to make way for a studio recorded and edited version. 

•  Foley- real sounds created and recorded to dub over a film. Someone called a Foley artist goes out and records all the sounds they have been told are needed in the film and then they get edited and added into the film. Say if someone wanted the sound of a brush sweeping or ball being kicked, they'd go and record it. This allows the sounds used in motion pictures etc to be realistic rather than sounding fake and ruin the whole of the film.

We had a go at creating some Foley ourselves. Take a listen and see what you think of our sounds for walking in the snow, a cat purring and a punch.

We used all sorts of things to create our sounds. 


Walking in the snow was created by...emptying flour into a container then placing a scrunchies in the flour and pressing it down with a stick. (Bit messy but made the sound we needed it to make!)






Cat Purring was made by...Getting someone to make a cat noise down the mic








A punch was produced by...hitting a rolled up news paper off the table.

Role of a Film Composer

A film composer created the music that will go over or be played during the film. Their job is to test out and create music that will bring a film to life. When a piece of film music is composed and played right, it can take a film from being average to outstanding!

One of the most famous film composers is John Williams, composer of the famous Death March from Star Wars right through to the memorable Hedwig's Theme for Harry Potter. 

Here is a video starring John William's himself, talking about the musical genius he had during the  Star Wars scoring.

John Williams has won over 90 awards for his compositions to some of the greatest films of all times. His music is still played from today and most people will never forget things like the Death March and Schindler's List. His is an example of his work from the famous Schindler's List:



Other films he has composed include: 

• Harry Potter
• Star Wars
• Jaws
• Jurassic Park
• Indiana Jones
• Super Man 
• War Horse
• The Adventures of Tintin
• ET

That's to name but a few of the films he has composed on with so many more that could be listed.

Wilhelm Scream

The wihelm scream is known as a 'stock sound' which has been used in over 200 films.

It began to be used in 1951 and usually is played when someone is stabbed, pushed off a building or some sort of violence is shown. Nowadays it can be used for comedy effect or to actually show violence and terror. 

Here's a compilation of the WILHELM SCREAM to show you just how much its used.

Personally one of my favourite sound moments in a film has got to be in Harry Potter, When you hear the first note of the harpsichord playing. It just hooks you in straight way. Have a listen: 



For me it just brings alive the magic and mystery that unfolds within the film series. 


So over all this research is going to help in the creation of my film opening as it allows me to discover all the different techniques and equipment used to create the sound. You can't just record the sound on the camera and be done with it. Some of the sounds might not be heard or could be different in shots filmed in different places. 
In the Thriller film, the music and the sound needs to be carefully produced, chosen and edited to prevent atmosphere kill in the film. 
Our Production team REFLECTION STUDIOS will be designating someone to be sound editor so that the sound for our opening is perfect and creates and serves the purpose we need it to serve.

Target Audience Profile For Thriller

So here's our idea of what our typical target audience would be for our THRILLER....

 

Simon Davies is an 18 year old male is currently in his last year of sixth form at Hydesville Tower School (Private School) in Walsall. For two years he has studied Media, Drama, Business Studies and English and is set to achieve high grades to allow him to continue his Business Studies at the University of Edinburgh.

Simon currently lives with his parents but is hoping to move away when he leaves for university and live in an apartment in which his parents will pay for the rent.
In his spare time, other than playing cricket and rugby, Simon likes to go to the cinema with his friends to see films of the genre, comedy, horror, thriller, action adventure and Sci-fi.

The most recent film Simon has been to see was Gravity with his mates from school. However he prefers the old school thrillers such as Psycho (the original) and Vertigo.
Even though his parents are rather rich, Simon has to work on Saturdays and Sunday at the local shop, stacking shelves and serving customers. His parents don't always give him everything so he has to earn some money for outings to the cinema and buying DVDs when they're on offer at his local ASDA. Simon also has to get himself places in his Black Mini which his parents got him for his 17th Birthday; he only recently passed his driving test after failing first time round.

When he's not watching films at the cinema or at rugby training, Simon likes listening to his music, especially Indie, Rock and some Pop Bands such as Arctic Monkeys, Fall Out Boy and Linkin Park. Simon's friends don't agree with his music taste and so has to socialise with his mates about films and games consoles. His friends love the film genres he is into and so they all go to the cinema in their free time; mostly Wednesdays.

Target Audience

When Identifying our Target Audience for the Thriller Opening we will be creating, we had to do a little research as to what sort of people would watch our film. 

We thought that our target audience would certainly consist of a male audience. We then came to the conclusion that it would be males between the age of 17-25 as these are the people we feel are more likely to go out and buy the film or go to the cinema with their mates and watch the film. 

Classification-

When creating a film, you have to take into consideration the classification (age rating) of the film. This all depends on the content of the film e.g the violence, sexual content, the number of times certain swear words are said etc. This is all taken into consideration and the rating is chosen accordingly to match the British Board of Film Classification (BBFC). 

So what are the BBFC? 

These are the people that decide the rating all films created in Britain from the soppiest love story to a blood- curdling horror. They have criteria for each film rating and depending on the content of the film they rate the film appropriately. The BBFC officially decide the rating of the film following the guidelines set for each rating. 

Here are the ratings and what makes them...what they are:

-Stands for UNIVERSAL. This rating is deemed suitable for 4 and above however there are children's programs suitable for children younger than 4.

-Mild language such as 'Bloody' and 'Bugger' can be used and the even milder use of 'damn' and 'hell'
-Characters in the film may kiss and sexual behavior may be implied

-No illegal drugs are to be shown in a U              

-Parental Guidence. Most of these films are suitable for a young audience however some may contain inappropriate themes for younger children.

-Mild bad language such as B**** and S*** can be used but the way it is used defines whether it is a PG or the next rating up. If
it is meant in an aggressive way and is repeatedly said at one time it may be considered a 12.

-smoking and drinking shall not be promoted and encouraged in a PG.

-Sexual references can be made but not shown full. 
-no detailed violence is allowed. Blood is allowed but the cause of the injury is not permitted to be show in detail.
- drugs can be spoke of and shown but not focused upon unless it is an anti-drug film
or has an educational message that children over 8 will understand.

- bad language such as f*** can be used, however it cannot be frequent. moderate words such as B**** and T*** can be used.

-Aggressive racist and homophobic comments and language used is not accepted and will mean the film is classified higher.

-Sex can be briefly and discreetly shown. 

-Comedy can be used to create crude comments and lesson the impact of the sexual content. Brief nudity allowed.
- violence can be shown but cannot be shown in detail.

-Sexual violence can be implied but not shown in detail. (must be justified)

-Dangerous behavior can be shown but should not dwell.

-Drugs can be shown but not frequently.

Whats the difference between a 12A and 12? 

12A follows the same rules as a 12, however this classification rating is for cinemas. The A stands for 'Accompanied' or 'Advisory' which applies to those younger than 12 who wish to see the film. 

-15's are stronger than 12A's. Suitable for 15 and over.

-Strong violence

-frequent use of strong language such as f***

- sexual nudity is prominent. 

-Strong verbal sexual content.

-brief scenes of sexual violence or verbal reference to sexual violence. 

-racist or homophobic language or behavior
-scenes of drug taking

-Extremely strong language

-Frequent use of the 'F' word and use of very strong language such as the 'C' word.

Strong sexual activity and violence

-Strong horror

-Strong blood and gore

-Full nudity allowed as well as crude and explicit sex references.

-Extreme racist and homophobic language allowed

                                 -drugs shown and used but not to be promoted.

- specialist category and a legally restricted classification for explicit materials.

-Only shown in specially licensed cinemas. 

for more information visit British Board of Film Classification

and so after considering the rating rule of the BBFC, we've decided to rate our film a...

This is due to the implied violence and horror that isn't likely to be suitable for young children.

We then came up with a basic idea of what our target audience would be like. 

Age: 16-25

Gender- Male

Ethnicity: White British

Income Levels: Students with casual jobs

Education: Sixth Form and University Students

Film Tastes: Thriller, Comedy, Horror, Action, Adventure

Class: Class DE of the classification system

Ways of viewing the film: Cinema, Internet Streaming (Love Film, Netflick, etc), DVD's if on offer in local supermarket.

Where would they find out about our film: You Tube (Trailers before video they are watching on you tube), TV adverts, When looking on cinema sites to see what film is on. Adverts at beginning of film in the cinema.

 Similar Film Analysis

Now, here are two films below. Both of them are Thriller films with a similar age rating.

American Hustle and Oldboy support our target audience choice. Their main audience is male and around the age of 16- 25 which is what we chose as our target audience.
The classification of these two films are slightly different to our film in the way that their films are aimed at AB (higher working
class people).
Other than that our Target audiences are almost identical.
For more examples of films and their audience viewing percentage click the link below.
 Pearl and Dean's







The next post will be the TAP (Target audience profile) of someone likely to watch the thriller we are going to create. Using the research collected here, a typical target audience profile can be made.

Early Consideration of Evaluation Questions

So now we've decided on our studio name and the genre of our film (Thriller). Now we need to consider a basic idea of what we could do in the evaluation questions. 

The evaluation question we are going to have to consider are:

1. In what way does your media product use, develop or challenge forms and conventions of real media products?
2. How does your media product represent particular social groups? 
3. What kind of media institution might distribute your media product and why? 
4. Who would be the audience for your media product?
5. How did you attract/address your audience? 
6. What have you learnt about technologies from the process of constructing this product? 
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

We have briefly discussed each of the questions as a group and decided on ways in which we can address each of these questions.

1. This is going to be challenged through the idea that rather than a rough male being the bad guy in the thriller, its going to be an innocent rich young girl rather than her being the victim.

2. It challenges the idea of social groups at the end. The main female is your traditional rich young lady and the male is this boy racer bully of a boyfriend. At the end this is challenged by switching the roles. 

3. We haven't got to worry about this at the moment as we shall decide this at the end when the film opening has been completed to decide what media institution is likely to distribute our film.

4. We haven't decided a specific audience for this film but right now we do know that is is going to be aimed more at young males. 

5. We will be attracting our audience through the content of the film as young males are probably more likely to enjoy thriller films that young female teenagers.

6.We will learn more about the technology that is needed to produce the films but we will be needing all the standard camera equipment along with the editing software for the film and sound.

7. We will hopefully have learnt a lot more technical shot types and be able to use advanced film techniques that will show improvement on our film opening.

Film Narrative

So we've done the research for the film titles, now a film idea might help us in creating our film. 

As a production team after deciding to do a thriller film, we needed a story line. It was quite difficult to decide as all the plots we came up with were either too cliche or not interesting and easy to follow. Some of the ideas include couples kidnapping their partners or murders but we felt 1) the murder was too violent 2) the story line wasn't that interesting as the one we eventually came up with.This is the plot of...The Black Widow.

A young couple on the brink of a break up, the boyfriend then pushes his girlfriend to the edge of madness. She does not however only take it out on him, but everyone that has done her wrong in her life; Innocence is ruined, thoughts are betrayed, as her world crumbles apart.

The female will be an innocent good girl who isn't your usual killer suspect however her boyfriend will be made to look like the kill from the start.

Pros of film 

• Will be set in the present day and so there won't be any difficulty in costume and setting.
• Only need two actors/actresses 
• Simple yet effective camera work 

Cons of film

• The identity of the true killer will need to be concealed

Research Of Film Title Design

History of Film Titles

Before all of the fancy styled titles that appear at the beginning of motion pictures nowadays, film titles used to be just a motionless piece of artwork originally called Title Art. Here is a good example of a simplistic film title from The wizard Of Oz. 




At the beginning of the 1930's, title art began to develop from just a company logo, main characters with the actors names and consisted of similar art work to all other films. early 30's saw higher quality designs and main title designers were hired and so main titles designing became more of an art than just something that is put at the beginning of a motion picture to introduce the film.

What is Typography?

This is the art and technique of arranging type in a style that the film is based upon. For example, if you were to create a western, the text would be in a traditional or similar text style for a western. Same for a Thriller film. The title text will be in the style of the film, dark and mysterious.



Here is an example of typography in the style
of a gang based thriller.

Opening Thriller Title Design Today

Now you find that title sequences are like miniature films themselves with their artistic take on the typography and the original ideas created. Here is an example of a thriller opening titles. These titles are for the film The Girl With The Dragon Tattoo:



Evaluation

There is much use of original typography. The text is in the style of all the patterns and curves on the tattoo in the film which is a significant part of the films story line.
Also the animation and the sequence of events occurring in the background follow the story line of the film and is cleverly created to fit the film and give the audience viewing the film a subtle insight into the films story line.
The music used is quite intense which again fits with the title of the film and the sequence going on in the background which adds to the tension and anticipation the film titles are creating for the audience.
This title opening is clever and does the film much justice though the way it hooks in the audience it is aimed through the choice of sequence, typography and the over all atmosphere it sets.


And here's another good film title that shows intricate work on the design of the title to suit the film style: 


So this film title design really uses the theme of the film to produce this opening. The typography of the film is designed and used to show the technology side of this film and how digital some of the scenes are. Also the style matches that slim style in which a spider web is so like the previous one it matches the context of the film. Also the colour of the text this white almost silver style reflects this idea of a spiders web which again is related to the film theme.
The background of the film fits in well with the film theme as its all about spider man hence the spiders in the background. But the way these titles have been created so that it looks like the titles and the names are tangled in the web they are spinning is a good way to hook in the audience. 
The music used is quite modern but still sticking with this superhero theme and gives the audience the image of spider man swinging through the city. The idea that the swooping and swishing is spider man adds to the context of the film as well as setting the atmosphere for the audience. 


If you wish to see more examples of good opening sequences, here is a good website that was useful to look at when analysing the conventions of a typical thriller film's opening title design.

http://www.artofthetitle.com/titles/

Production Name



After much discussion Great Wyrley High School Presents....

Reflection Studios

(Robbie, Lucy and Charlotte)

This will be the production team and the name for creating the opening sequence of a THRILLER!

Why Reflection Studios?

We didn't want to go with the traditional 'lets take the letters from each persons name and make a word' as 1) its cliché and 2) if we did it with our names RLC wouldn't make sense!
We wanted something that we could play with and make a good ident with. We were playing round with different words to see way they sounded like. Eventually we got to Reflective Studios. But it didn't have a ring to it so then automatically Reflection Studios. We also worked out that it so happened to have all of our initials in it and so as you will see in the plans in a later post that we plan to incorporate that into our film.
The name Reflection represents us as as a production team we bounce ideas off each other. When one person says something another has an advancement on that idea. This process is a little like the idea of reflection where by say a light reflects off a mirror. Our ideas are the light bouncing ideas off each other hence the name Reflection. Our design reflects our name and values too through the river and the reflecting of the name. 

Here is a design idea as to what our studio Ident is going to look like.

So look out for Reflection Studios final thriller opening!

UK Film Distribution

All Films need a distributor to allow their film to be released. The distributor determines how a film is distributed, the format is is released in (blue-ray, cinema, DVD, online streaming). This often depends on how successful they feel the film is going to be, whether it will be big enough to hit the big screen or better of being put on a DVD in January.

Here is a like to a video that shows the process of publishing a film to ensure that it is globally accessible. It also highlights the key processes of a film distribution and how it generally works in the world of film.

Here are Two films from the Thriller Genre. The previous post showed the evaluation of The Black Swan opening and what made it a thriller. The second film Inception also follows the thriller qualities but in a different style. As you can see both of these films have been distributed by well known distributors 20th Century Fox and Warner Bros. 

This is part of the reason why they are such big mainstream films because of their distributors as well as the content quality and faith these distributors have in these films.

Evaluation of Thriller Opening Sequences

Here is a video of my evaluation of some famous thriller films. I chose to take a look at:

• The Black Swan
• Rear Window

Rear Window Analysis-

So here is the first of the evaluations. There is the opening sequence as well as an audio of my commentary about the opening.

The Black Swan Analysis- 

And here is the evaluation of the opening to the Black Swan which differs a lot to the opening of Rear Window.




So now we have an idea of how the film genre we have chosen usually opens and the sort of thing included in it, we need to start thinking of our production team and the story line of the opening to our film.

22 Stories

We may now have our film genre but we still have to decide on what the story is going to be about. It is said there are 22 different types of story you could have. No matter what wonderfully innovative idea you come up with it will fall under one of these 22 stories. So if its about a cat that finds himself trapped in a dungeon and has to be rescued by a seagull but there's no way in, even though its strange it will still come under one of these story types.

Next up is some more research on the film title openings to see what the conventions are of different film genre titles.

Choosing a Film Genre

So before even making a start on our film openings, it would be helpful for us to actually decide what genre of film its going to be. After doing some individual research on film genres and our idea of the PROS and CONS of each genre, we collaborated and this is the presentation created by us all..

AS Genre Construction Pros & Cons

SO as you can see we came to the idea that the best film opening to create will the least cons and the most effective and makes way for A LOT of creativity is a THRILLER! 

Choosing Genre of Film for Courswork

As individuals, we each went home and examined at least 10 films, focusing on the pros and cons of the suitability for our coursework.

Here's my Genre choice sheet and what I found out when researching the different film genres:

As a class we then created a flip presentation, dividing up the genres and the pros and cons we found about each genre (this will hopefully be posted at a later date) 

As a class we came to the conclusion that the film genre best suited for our coursework would be...

THRILLER!

We discussed the pros of creating a thriller film which are:

• Low cost film
• doesn't fully rely on the quality of acting
• Can film it virtually anywhere
• Costumes and props aren't difficult to film 
• Not too much violence or inappropriate language/behavior.

There wasn't really any cons to creating other than that maybe there isn't enough time to convey the type of film it is within the two minute opening we have to create. By other than that, we decided that this was the genre that would be the best to do for our two minute movie opening.

Advanced Camera Technique 2- Crane Shot

How is a Crane Shot Produced?

The crane shot allows you to capture shots high, how and move left and right. A crane shot is mostly used for establishing shots but can be used for other shot types too. The equipment used for a crane shot is:

• A crane 

• A Monitor

• Someone to operate the crane

Our Example of a Crane Shot

Here is a short clip of our first go at a crane shot, its a lot more difficult that people think as you have to have steady hands to keep the action smooth and make sure that whatever you are capturing in this shot stays in focus.

As you can see the camera is a little shaky but for a fist go at using the crane it was a good attempt. The camera is always keeping the person walking in shot and it doesn't move too quick so that the viewer feels sick as it is too fast and it isn't going so slow that the person goes out of shot. Our example shows clearly the effect this shot has when going from a low point to a high point which puts the size and mass into perspective. 

Here is an example of a crane shot being used in the film Narnia.

The crane shot at 0:26 is a smooth shot going from low to high. This is a successful crane shot as it achieves its purpose of showing the size and mass of the army in this scene. By going from low to high, it puts into perspective the size of this army and also there as a sort of establishing shot to show the audience the setting which sets the scene for the person viewing this clip.

There are a number of crane shots in this clip including the one at 1:05 which again does the same thing, putting into perspective the size of the army as well as the battlefield.

Advanced Camera Technique 1- Manual Focus

What is Manual Focusing?

Manual focusing is where you adjust the camera so that a specific item or person is clear or you can do the opposite and make them blurred and not so clear to see. When filming it is useful to use manual focus if you wish to control the clearness of something without relying on the camera to focus on whatever is wants. This is done on most cameras by rotating the lens wheel on the front of the camera.

What are the benefits of Manual Focus?

Manual focus allows the person using the camera to be in control of what is in focus and what is out of focus. In some films, manual focus is needed to portray and capture certain shots to get across important people or objects that are key to your story line. 

Below are two different types of focus terms that will be useful if you wish to focus or blur out certain parts during shots in a filming:

Soft Focus

Where the image is in focus but the edges of the object are slightly blurred, as though they are blurring into the out of focus

background.

Sharp Focus

The image outline is in full focus

and is sharply detailed. It means that the image in the foreground of this image stands out against the background more than if it is soft focused. This is all down to the pull focus.

What is Depth of Field?

This is the distance between the nearest object in focus to the camera and the furthest object in focus. 

The two types of focus we have been looking at are:

• Shallow Depth of Field    
• Large Depth of Field

Focus Pull

Focus pull is where the camera is taken from one depth to another in just one shot. If the camera focus has a shallow depth of field where the background is not in focus but the foreground is during the shot the camera focus switches so the foreground is out of focus but the background is in focus. A common example of a focus pull is in a movie where someone is being followed and you wish to show the victim or person being followed in focus to start with, then focus pull so that the stalker is in focus instead. 

Here is an example we created when testing out how focus pull works.

Now here is a clip from the latest James Bond film Skyfall. This clip shows focus pull being used when Daniel Craig (James Bond) holds up the gun. The focus pull switches between the actor being in focus then the gun. This happens at 0.49 seconds so watch out for it.

Idents

What is an Ident?

When talking about idents in general, it is something created so it is significant to you and can be recognized as your make.  

In the world of film and television, an ident is a small video clip that has maybe music, a logo and definitely the name of the studio or company that were involved in the production of this film/TV program. These are there so that when someone watches a film they have been involved in, they know straight away by the ident that represents them. This ident can also give a viewer a clue as to what the film is going to be like just through the style and music of their indent, so it has to be good!

Examples

Here are some famous idents used at the being of films before the title credits and sequences.     

   
     

Evaluation of Idents

Disney ident- The Disney ident features the well known castle that people associate with Disney which is related to the fairy-tale stories that all Disney films tell. The castle is there to represent the fairy-tale stories and how they all end 'Happily ever after' and a castle is where most fairy-tales end or at least contain castle or fortress in it at some point in the film. 

 The music used is majestic and magical which is what Disney fairy-tales are. They are filled with made up animals that can talk and people that only exist in made up lands so by having this twinkling styled music just brings out the idea that magic is within all Disney films even more than just having the castle on screen. Also the majestic style of music that begins the ident represents the royalty and richness within the films tale again just adding to the castle image show on the ident.

The Disney logo almost looks hand written in almost like a childish text font which appeals to the audience in which the film is designed for. Also the writing is what we associate as a fairy-tale book fonts meaning they are just bringing out the connotations of the fairy-tale theme even more through their name and font style.

This is successful in the clever way it has incorporated the features within the film as well as bringing out the magic within Disney films through its choice of instruments in the music and the style of music they have chosen to dub over the top of the castle image. 

An ident has to be recognizable and stand out which is exactly what the Disney ident does in a clever way by relating it to things that are associated with their style of film.

Dreamworks ident- The design of the studio ident clearly represents the name of the studio through its sky like setting and the fluffy clouds that appear through out. Also the actual content of the ident such as the man fishing on the moon not likely to happen as 1) its impossible to fish on the moon and 2) you'd probably die without wearing a space suit etc. so again it implies the idea the dream like atmosphere the studio and the film has. 

The colours of the actual studio name at the end of the ident represents the jolly happy films that Dreamworks create. The style and colour of the studio name also appeals to a younger audience through its brightly coloured lettering. Even though Dreamworks films are in some ways are aimed at parents/ adults with its subtle crude sense of humour, Dreamworks main audience is mostly children and so by having bright colours it straight away catches the attention of the audience. It just represents this idea of fun and comical ideas in which Dreamworks base their films on. 

The music used during this ident really does represent this idea of dream like fantasies along with the idea of fairy tales. This also brings out the idea of a mickey take of the traditional Disney styled film which is what Dreamworks in a way are about. The music represents this idea of a dream or a vision that someone may have when they're asleep when they were younger. By doing this they are bringing out the childhood of not only the children but also the adults that watch these films as a family. 

Universal ident- This studio name is clearly represented through the images and music that is seen and heard during this ident. The name Universal is to do with planets and outer space which is why this studio ident has the theme of space in the music and the images on screen.

The light at the beginning is representing the sun shining on one side of planet earth which allows the studio to use it as a fade in effect to open the ident and reveal it to the person watching the film that this studio is apart of. Planet earth is there to represent the 'Universe' hence the name Universal. By using the image that they do it allows the viewer to see the clever way in which the studio have tied their name onto something that we all know exists.
The typography used here cleverly represents the ring that runs around Saturn and again another feature of the universe which again is used as a play on word for the name of the actual studio. The name of the studio also suggests that they are universally known meaning that everyone across the globe and further know about them. The idea that they are 'Universal' is suggesting to someone watching this ident that they are a big studio that everyone will know.
The ident is more aimed at teenagers around 16 and above as they will understand the meaning behind this cleverly designed ident. The scientific side of the ident is incorrect however it does what it needs to do and hooks the viewer making them memorable by all.

The use of the majestic music almost represents them as being regal. The idea that they are widely known comes into play again. The big fan fair music represents the large number of people that will and do know about them. It represents that their films are never small they always go all out to bring entertainment to the audiences that watch their films.

So thats all you really need to know about idents next thing we need to do now we have an idea as to what an ident is, we need to learn a few more advanced camera techniques.